Superior genetics to the Philippine hog farmers to further strengthen Genesus as a global business

May, 2019 

Genesus Inc., the world’s largest producer of high health registered purebred swine is proud to announce it has entered into an agreement with Golden Harvesta – a joint venture between Southeast Feeds of the Philippines and Well Hope Feeds of China, to be the leading swine genetic breeder and producer in the Philippines.

This will start with the importation of 2,600 GGP gilts and boars as the foundation stock for the 2,500 sow high health status Nucleus unit situated in the Mountains of Mayantac, Tarlac.

The agreement was signed by Jim Long, President of Genesus and Mr Meng, General Manager of Golden Harvesta. We were pleased to have Mr Jin Wei Dong President of Well Hope and Golden Harvesta; Angel Cachuela and Fe C. Asuncion from the embassy of Canada taking an active part in the signing ceremony.

“Genesus has found a strong partner in Golden Harvesta which will further enlarge our International Nucleus population of Yorkshire, Landrace and Duroc; provide superior genetics to the Philippine hog farmers and further strengthen the Genesus business globally”

said Paul Anderson, Genesus General Manager for S.E Asia.

The high appetite of the Genesus hog pays dividends in the hot and humid climate in S.E. Asia and provides higher productivity, faster growth and better efficiency. Genesus pigs are strong, fast-growing with exceptional carcass eating experience.

The Genesus genetic improvement program is based on sound theory, disciplined and well-executed selection and mating programs all supported by extensive data collection and testing on live animals and carcasses. Commitment to research and development continues to enhance the existing programs and ensure that Genesus pigs will remain competitive on the future marketplace.

“We are very excited to work hand in hand with Golden Harvesta. Golden Harvesta possesses the same core values, work ethics and professionalism that we at Genesus always adhere and follow.”

said Jim Long, President of Genesus.

Mr Meng, General Manager of Golden Harvesta, selected Genesus to be the future supplier and partner in the new nucleus venture following a visit to Manitoba the home of Genesus. He was impressed by the Genesus persistentance on the registered pure breed system, how Genesus dose the genomic selection, the focus of producing the best pig in the world, and the strong relationship between the Genesus owners and all the staff.

Genesus Philippines will be a mirror image of the Genesus Canadian Genetics ran on the same genetic management, using the Genesus research and development, genetic and technical support. Genesus Philippines is totally committed to provide to their client partners the best breeding stock and technical support for the Philippine hog market.

With the strong relationship between Golden Harvesta and Genesus we feel confident that this partnership will deliver increased performance and reduced cost of production to the hog farmers of the Philippines.

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This post was written by Genesus