For centuries, pork has been valued for its nutrition, flavor, and cultural importance. Historical records show that pigs were domesticated as early as 5,000 BC, meaning humanity has enjoyed pork for over seven millennia. Today, pork is the most consumed and desired meat in the world.

When it comes to maximizing nutrition, taste, and flavour, one heritage breed stands above all others: the Jersey Red Duroc.

Originating in Jersey in the early 1800s, the Jersey Red Duroc has a proud lineage. In the Red River Valley of the North American prairies, Genesus Genetics Technology Inc., the genetics and breeding division of True North Genetics, has partnered with independent family farmers to refine and perfect what can only be described as the Ultimate Pork Experience.

Under the True North Genetics umbrella, Jersey Red Duroc represents the meat processing and premium pork branch, a natural expansion of our proven genetics and breeding program. The same science, selection, and genetic progress that drive Genesus breeding pigs are carried through to the plate with Jersey Red Duroc, connecting superior on-farm performance with unmatched eating quality.

The purebred integrity of the Genesus Jersey Red Duroc has been preserved through certification under the Animal Pedigree Act—a Federal program established in the 1890s. For generations, every Jersey Red Duroc has had its lineage documented and verified. No other program in the world has worked so meticulously to maintain such purity while also selecting for the ideal balance of nutrition, marbling, and flavour. This commitment has led to what many agree is the best-tasting pork in the world.

Over the last three decades, Genesus has carried out weekly carcass and meat quality analysis on registered heritage Jersey Red Durocs. Measurements include pH, Minolta color, marbling, juiciness, carcass composition, and primal weights. This data is combined with our 20-generation deep performance pedigree database to guide selection for both performance and meat quality. The result? Pork that’s consistently flavorful, tender, and affordable.

Genesus purebred registered Jersey Red Durocs are a cornerstone of the Ultimate Tasting Pork program and qualify for the prestigious Certified DUROC® designation from the US National Swine Registry and USDA.

Consumers are increasingly seeking pork with exceptional taste and juiciness, and Jersey Red Duroc delivers. The perfect combination of marbling, color, and tenderness enhances demand, inspiring people to enjoy pork more often.

The Ultimate Tasting Pork experience is made possible through the dedication of independent family farms. These producers take pride in raising pork ethically, naturally, and with the utmost care, reflecting a legacy of responsible farming and respect for the animal.

With Jersey Red Duroc, True North Genetics continues the work of many generations, honouring the past while innovating for the future. From genetics to premium pork, we connect heritage, science, and passion to create pork that’s as exceptional on the farm as it is on the plate.