Global Market Report – South East Asia

Paul Anderson, General Manager South East Asia

Contact: paulanderson@genesus.com


Genesus exhibited at VIETSTOCK 2016 in Ho Chi Minh City, Vietnam last month. The VIETSTOCK 2016 Expo & Forum breaks another record with a registered 10,518 attendees coming from 39 different countries. With this result, the show has grown 23% bigger than the previous edition, officially making this year’s show the biggest international feed, livestock & meat industry trade show in Vietnam. Genesus Vice President Mike Van Schepdael gave a very informative presentation in the pig forum on Feeding in Lactation backed up by the trial results gained by the Genesus technical support team. We are pleased to report that Genesus enjoyed a busy and successful show with a very high volume of farm business owners and Directors visiting our booth.


The agriculture sector employs 47% of the workforce in Vietnam and is estimated at around 18.1% of the nation’s GDP. Agriculture’s share of economic output is expected to decrease as the country moves toward economic modernization.

Doing Business in S.E. Asia

Genesus is increasing its sales of pure bred genetics (both live pigs and semen) in this region. We are seeing new customers planning to buy and existing customers returning to buy more. The next shipment of nearly 800 pigs to Vietnam is the fourth import for a current long standing customer. The reason why Genesus is growing sales is because of the genetics, The high appetite and calm nature of the Genesus pig is consistently increasing our Asian customers’ PWSY, with many customers already achieving 28-31 PWSY, helped by the lower mortality and big weaning weights. They are also seeing reduced days to market. Our customers prefer the Genesus animals – a lot easier to manage and feed. In a hot climate, this is a huge advantage. The plan now for the next hot summer is to use Genesus, pigs with a proven large appetite to reduce the number of lost kilos in the hot months of the year due to restricted appetite.

Due to the increased activity in the Vietnamese Market, Genesus has taken on a Technical Sales Manager with vast experience in the pig industry to start on the 1st December 2016. This will be announced later this month.

If you would like to know more about Genesus please contact me:

Paul Anderson paul.anderson@genesus.com    

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