Swine breeding in China is integrating with the world’s standard.

On May 9th and 10th , Genesus team, including the president and CEO Mr Jim Long, Vice president Mr Mike Van Schepdael, General Manager of China Area Mr Gu Yaping, and the representative of CSEA in China Mr Hu Song visited TQLS group for the meeting regarding the project of “High Quality Swine Breeding Strategic Cooperation”.

The chairman Mr Lei Wenyong, CEO Mr Feng Guangde and the General manager of swine division hosted this visit with utmost cordiality on behalf of TQLS group.

Chinese animal husbandry industry is undergoing the transformation and upgrading period with overall relatively weak farming and breeding level, which is in urgent need of the change. The meeting between two parties is focusing on the discussion about the establishment of the new model for the development and exploration of domestic farming companies, in the meantime this meeting brought up new direction and thoughts for the development of swine industry in the future, hoping to completely improve the production efficiency level of Chinese swine farming.


On the afternoon of May 9th, TQLS group organized the exchange symposium in their operation center in Mianyang, the chairman Mr Lei Wenyong expressed their warm welcome towards the Genesus visiting group led by the president of Genesus Jim Long coming a long way from Canada. Both parties had initial approach about the intent of this strategic cooperation and the cooperation model during this symposium as well as open discussions covering the topics like development models in the farming industry, development prospect and other talking points, etc.


On the morning of May 10th, Genesus group led by president Jim Long had a tour around Maple Leaf Pasture Breeding Center, Changyuan Breeding Stock Sales Center, Creek High Quality Food Park and Sundaily Modern Ecological Farm. Through the on-site tour and communication, Genesus group led by the president Jim Long had better understanding about TQLS company development process, industrial layout and their comprehensive strength and gave a very high appraisal to TQLS modern farming system and rapid development.

Signing Ceremony

After the tour, both parties went to TQLS Mianyang operation center for further communication about the detailed plan for the high quality swine breeding strategic cooperation. During the communication process, TQLS and Genesus broke inherent thinking and continuously negotiate and investigate the new cooperation model that breaks through traditional pattern. According to deep discussion, all-round strategic cooperation based on genetic breeding program coordinated with production management, precise nutrition, bio-security and marketing and promotion has finally been agreed.

The chairman Mr Lei Wenyong pointed out in the signing ceremony that he is full of confidence and looking forward to the strategic cooperation between two parties and he believes that both parties will definitely open up an all-round deep cooperation. He emphasized, this strategic cooperation will put a strong and colorful stroke in the history of Chinese even global swine industry and will further promote the coordination and development for both parties and make sure a win-win cooperation!

Jim Long and Mike Van Schepdael expressed in the signing ceremony that this strategic cooperation will play an inestimable role in future development for both parties and they also highly expected a long term deep cooperation with TQLS will be developed. Jim Long gave a high praise that Maple Leaf Pasture Breeding Center and the breeding stock center are the most beautiful farms he has ever seen, with such good scale and facility TQLS must be able to provide the delicious, nutritious products with best quality and reasonable price to Chinese consumers and the cooperation between two parties will beyond expectation.

Mr Ron Lane – the sales director of Big Dutchman China witnessed this strategic signing ceremony. Ron Lane spoke that TQLS is a young, modern and technology motivated company, Big Dutchman is very optimistic about this strategic cooperation between TQLS and Genesus. He believed that the deep cooperation between two parties will definitely bring new vitality and motivation to the development of Chinese swine industry.

The CEO of TQLS Mr Feng Guangde on behalf TQLS and the vice president of Genesus Mr Mike Van Schepdael on behalf of Genesus signed the strategic cooperation agreement perfectly. The signing of this agreement is a sign of TQLS and Genesus further deepening their strategic cooperative partnership, and both parties has taken an important step towards the all-round cooperation in order for complementary advantages, powerful combination and win-win mutual benefit.

Along with the speeding up of Chinese swine industrialization development process, people have attached more importance to the concept of international synchronous breeding. Meanwhile, consumption upgrading and the demand for high quality food is constantly increasing, which laid a solid foundation for the cooperation between TQLS and Genesus. We believe in the near future, TQLS will make greater contribution to Chinese swine industry in the way of upgrading the breeding technology, promotion of agriculture industrialization development and the transformation and upgrading of Chinese swine industry.

Categorised in: ,

This post was written by Genesus