• TrueNorth Hog Report — December 2025  

    As we close out 2025 and look toward the new year, the hog and pork sectors are navigating a patchwork […]

  • From Farm to Fork: How Changing Consumer Trends Are Shaping the Future of Pork

    The pork industry is experiencing major shifts. Not only in production and trade, but in how consumers choose, cook, and […]

  • True North Hog Report: November 13, 2025

    Shifting Trade Winds Between North America and China Global Trade Winds Are Changing The international pork market continues to evolve, […]

  • True North Hog Report- October 1, 2025

    By Ben Jones Market Analysis North American hog markets are entering October with mixed signals. In the U.S., hog slaughter […]

  • True North Hog Market Report — September 10, 2025

    By Ben Jones – September 10, 2025 Ontario Market Performance Weekly Ontario Price (FOB Yard Total Value): Ontario continues to […]

  • Non GMO Commitment: True North Genetics

    To Whom It May Concern, At True North Genetics/ Genesus Genetics Technology Inc. (GGT), we wish to clarify our position […]

  • True North Hog Market Report — Week Ending August 27, 2025

    Ontario Market Performance Insight: The sharp uptick in Ontario’s pricing reflects robust domestic demand and favorable market premiums. Despite a […]

  • Celebrating Our Fifth Shipment to Taiwan: Over 325 Pigs Delivered This Shipment Alone

    At Genesus, every shipment represents more than just pigs on a truck or plane. It represents trust, partnership, and a […]

  • Research Updates

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    Latest research update with University of Alberta

  • Jersey Red Duroc Processing Video

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  • New Management Team – Glen. Behl, CEO

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    Glen completed his MBA from Queens University. His extensive background encompasses all facets of the food industry with specialization in […]

  • Glen’s Weekly Hog report – February 19, 2025

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    Ontario hog prices continue to rise, reaching $225.99/cwt which is an increase of almost  7% from mid-January. This price is […]

  • Genesus Global Market Report – Mexico, December 2024

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    Fernando Ortiz, Genesus Ibero-America Business Development Manager Pork and beef: per capita consumption on the rise During 2024, Mexico increased […]

  • Genesus Global Market Report – USA, December 2024

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    President-elect Donald Trump announced his pick for Secretary of Agriculture, choosing Brooke Rollins. She previously served as the acting director […]

  • Genesus Global Market Report – China, November 2024

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    Lyle Jones, Genesus China Sales Manager According to the Ministry of Agriculture and Rural Affairs, the national breeding sow herd […]

  • Genesus Global Market Report – Southeast Asia, November 2024

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    Paul Anderson, Genesus Southeast Asia Paul.Anderson_GenesusSoutheastAsia@outlook.com Thailand Thailand produces more pigs, but consumption sluggish Pig production in Thailand is expected […]

  • Genesus Global Market Report – Mexico and Latino Markets, November 2024

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    Fernando Ortiz-H IberoAmerican Business Development Manager After the summer seasonal peak of prices above 50 Mexican pesos/kg ($1.13 – 1.15 […]

  • Genesus Global Market Report – Canada, October 2024

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    Spencer Long, Genesus Director of Marketing The Canadian industry remains more of the same from the last time I wrote […]

  • Genesus Global Market Report – USA, October 2024

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    Spencer Long, Genesus Director of Marketing The tribulations of this industry seemingly continue unabated until we fix the very problem […]

  • Genesus Global Market Report – China, October 2024

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    Lyle Jones, Genesus China Sales Manager The average weekly price of live pigs in China has been declining for three […]

  • Genesus Global Market Report – Spain, September 2024

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    Mercedes Vega, General Director for Spain, Italy & Portugal mvega@genesus.com Autumn has just arrived, and Spain continues to have pork […]

  • Genesus Global Market Report – Southeast Asia, September 2024

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    Paul Anderson, Genesus Southeast Asia Paul.Anderson_GenesusSoutheastAsia@outlook.com Philippines ASF Vaccine The Philippine Food and Drug Administration (FDA) issued a Certificate of […]

  • Genesus Global Market Report – Europe, September 2024

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    Simon Grey, General Manager Europe Across Europe farm gate pig price is following its usual seasonal decrease. Average (estimated) price […]

  • Genesus Global Market Report – Mexico, September 2024

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    Fernando Ortiz-H. Ibero-American Business Development The national average price index remains at $39.34 Mexican pesos/kg (US$0.89/lb), indicating that during the […]

  • Genesus Global Market Report – Canada, August 2024

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    The summer months continue to not bring much positivity to the Canadian pork industry. Prices remain annoyingly low; large quantities […]

  • Genesus Global Market Report – France, August 2024

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    Philippe Mallétroit – Director for France and Africa Hog market price After a market very quiet in Europe in June, […]

  • Genesus Global Market Report – China, August 2024

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    Lyle Jones, China Sales Manager As of August 5, 2024, China slaughter pig prices have soared to a new high […]

  • Genesus Global Market Report – EU and Spain, July 2024

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    Mercedes Vega, General Director for Spain, Italy & Portugal mvega@genesus.com We are in the midst of summer with typical seasonal […]

  • Genesus Global Market Report – Southeast Asia, July 2024

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    Paul Anderson, Genesus Southeast Asia Paul.Anderson_GenesusSoutheastAsia@outlook.com The Philippines Overview As of 31 March 2024, the country’s swine inventory was estimated […]

  • Genesus Global Market Report – Europe, July 2024

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    Simon Grey, General Manager Europe, Genesus Pig prices across Europe remain high enough for pig farming to remain profitable. As […]

  • Genesus Global Market Report – Mexico, July 2024

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    Fernando Ortiz, Genesus, Ibero-America Business Development Manager Mexican Pork Market Prices Trend (Last Month) The national average liveweight price has […]

  • Genesus Global Market Report – Canada, July 2024

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    Spencer Long, Director of Marketing Genesus The early summer months have not brought relief to an already beleaguered Canadian pork […]

  • Genesus Global Market Report – China, June 2024

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    Lyle Jones, Director of Sales, China The price of slaughter pigs in China have broken 20 yuan/kg ($1.27/lb.) after two […]

  • Genesus Global Market Report – Spain, June 2024

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    Mercedes Vega, General Director for Spain, Italy & Portugal mvega@genesus.com A year ago, we observed the market evolving in an […]

  • Genesus Global Market Report – Southeast Asia, May 2024

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    Paul Anderson, Genesus Southeast Asia paul.anderson_genesussoutheastasia@outlook.com Thailand Oversupply suppresses live pig price in Thailand Pig production in Thailand jumped 28% […]

  • Genesus Global Market Report – Europe, May 2024

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    Simon Grey, General Manager Europe, Genesus Inc. Sitting On a Time Bomb! Today across Europe pig prices remain high and […]

  • Genesus Global Market Report – Mexico, May 2024

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    Fernando Ortiz-H, Ibero-America Business Development Genesus Inc. The national average liveweight price in Mexico is MX$36.70/kg (US$0.98/lb) JALISCO            $35.20/kg […]

  • Genesus Global Technical Report – Carcass and Pork Quality

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    Some key associations show that selection for: • Growth rate will not significantly improve pork quality traits • Feed conversion […]

  • Genesus Global Market Report – France, May 2024

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    Philippe Mallétroit – Director for France and Africa Pig inventory in Europe IFIP (French Pig Institute) recently published an article […]

  • Genesus Global Market Report – Canada, April 2024

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    Spencer Long, Director of Marketing Genesus The Canadian inventory of all hogs and pigs was reported for January 1, 2024. […]

  • Genesus Global Market Report – China, April 2024

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    Lyle L. Jones, Director of Sales, China Tribute to Dr. E. Wayne Johnson International Pig Expert Dr. E. Wayne Johnson […]

  • Genesus Global Market Report – EU and Spain, April 2024

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    Mercedes Vega, General Director for Spain, Italy & Portugal mvega@genesus.com This week, the price at Mercolleida closed at €1.80/kg live […]

  • Genesus Global Market Report – Southeast Asia, April 2024

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    Paul Anderson, Genesus Southeast Asia Paul.Anderson_GenesusSoutheastAsia@outlook.com Thailand Thailand cuts supplies Thailand planned to cut 450,000 piglets from March to August […]

  • Genesus Global Market Report – Europe, March 2024

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    Simon Grey, General Manager Europe Farm gate pig prices across Europe have increased very slightly over the past few weeks. […]

  • Genesus Global Market Report – Mexico, March 2024

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    Fernando Ortiz-H., Genesus Ibero-America Business Development Manager Although some ag economists predict a growth of 3% in the Mexican pork […]

  • Genesus Global Market Report – Canada, March 2024

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    Spencer Long, Director of Marketing Genesus The Canadian inventory of all hogs and pigs was reported for January 1, 2024. […]

  • Genesus Global Market Report – France, March 2024

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    Philippe Mallétroit – Director for France and Africa Hog Market After two years of decline, the European pig inventory is […]

  • Genesus Global Market Report – China, February 2024

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    Lyle L. Jones, Director of Sales, China What’s going on in the China Hog Market. There is no more important […]

  • Genesus Global Market Report – EU and Spain, February 2024

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    Mercedes Vega, General Director for Spain, Portugal and Italy We have closed the year 2023 and certainly, its results have […]

  • Genesus Global Market Report – Southeast Asia, February 2024

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    Paul Anderson, Genesus Southeast Asia paul.anderson_genesussoutheastasia@outlook.com Philippines The Philippines local swine industry is on-track in increasing the local pork supply […]

  • Genesus Global Market Report – Europe, February 2024

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    Simon Grey General Manager Europe, Genesus Inc. We are our own worst enemies!!! Anyone looking at the weekly global market […]

  • Genesus Global Market Report – Mexico, January 2024

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    Fernando Ortiz-H. Ibero-America Business Development Markets Liveweight hog prices in the Mexican market The national average price of liveweight pigs […]

  • Genesus Global Market Report – USA, January 2024

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    Allan Bentley, Sales & Technical Manager I asked Jim Long, and he consented, if I could write a commentary besides […]

  • Genesus Global Market Report – Canada, January 2024

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    Spencer Long, Director of Marketing Genesus After a disastrous 2023 financially, Canadian producers are looking for a better 2024. The […]

  • Genesus Global Market Report – France, January 2024

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    Philippe Mallétroit – Director for France and Africa Hog Market In France, as elsewhere in Europe, the pork meat trade, […]

  • Genesus Global Market Report – USA, January 2024

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    Allan Bentley, Sales & Technical Manager Being this is a market commentary let start with that. Iso wean price last […]

  • Genesus Global Market Report – China, December 2023

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    Lyle L. Jones, Director of Sales, China China’s live pig market has been trending downward since early October when slaughter […]

  • Genesus Global Market Report – EU and Spain, December 2023

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    Mercedes Vega, General Director for Spain, Italy & Portugal We have reached the end of the year, and it has […]

  • Genesus Global Technical Report – Colostrum Production – A Focus in Dam Line Selection Indices?

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    Bob Kemp, Vice President Genetic Programs and R&D The contribution of colostrum intake to survival and development of young pigs […]

  • Genesus Global Market Report – Europe, December 2023

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    Simon Grey, General Manager Europe Pig price across Europe is falling back from the highs we sew in the middle […]

  • Genesus Global Market Report – Southeast Asia, December 2023

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    Paul Anderson, Genesus Southeast Asia paul.anderson_genesussoutheastasia@outlook.com Philippines Dubbed as the longest Christmas-celebrating country, Filipinos take Christmas celebrations to the fullest. […]

  • Genesus Global Market Report – Mexico, November 2023

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    Fernando Ortiz – Ibero-America Business Development Genesus Mexico last four years pork market Taking a more in-depth look at the […]

  • Genesus Global Market Report – Canada, November 2023

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    Spencer Long of Genesus The United States Department of Agriculture (USDA) expects fewer Canadian pigs to be produced in 2024. […]

  • Genesus Global Technical Report – France, November 2023

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    Philippe Mallétroit – Director for France and Africa Hog Market In October (from week 40 to 43), 1 408 455 […]

  • Genesus Global Market Report – USA, November 2023

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    Allan Bentley, Sales & Technical Manager I am going to veer off of markets with this commentary, as we know […]

  • Genesus Global Technical Report – Impact of teat placement on weaning traits in Landrace and Yorkshire

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    Kerry Houlahan, PhD, Geneticist, Genesus Inc. A recent summary for the USA showed that from 1993 to 2022 litter size […]

  • Genesus Global Market Report – China, November 2023

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    Lyle Jones, Director of Sales, China China Hog Market- A firsthand perspective We are just back from attending Leman China […]

  • Genesus Global Market Report – Spain, October 2023

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    Mercedes Vega, General Director for Spain, Italy & Portugal We had been for 13 weeks with a value never seen […]

  • Genesus Global Market Report – Southeast Asia, October 2023

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    Paul A. Anderson, Genesus Southeast Asia paul.anderson_genesussoutheastasia@outlook.com Philippines We attnded the 27th Pinoy Pork challenge in Manila which attracted up […]

  • Genesus Global Market Report – Europe, October 2023

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    Simon Grey, General Manager European Region Pig price in Europe has come back 10% to 12% since it peaked in […]

  • Genesus Global Technical Report – Effect of PRRS challenge on genetic analysis of reproduction traits in Yorkshire

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    Chad Bierman, PhD, Geneticist, Genesus Inc. Porcine Reproductive and Respiratory Syndrome (PRRS) has proven to be a persistent and adaptive […]

  • Genesus Global Market Report – Mexico, October 2023

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    Fernando Ortiz-H., Genesus Ibero-America Business Development Manager Looking at the current market Mexico has increased its weekly purchases of pork […]

  • Genesus Global Market Report – Canada, September 2023

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    Spencer Long of Genesus A new report by Ernst & Young (EY) suggests plant-based fake meat protein will grow significantly […]

  • Genesus Global Market Report – France, September 2023

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    Philippe Mallétroit – Director for France and Africa Hog Market Since 31st of July, the hog market has lost 0.31 […]

  • Genesus Global Market Report – USA, September 2023

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    Allan Bentley, Sales & Technical Manager According to Iowa State we have losses on the books for 12 continuous months […]

  • Genesus Global Technical Report – September 2023

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    Drip Loss The Hidden Loss Simon Grey, General Manager Europe, Genesus Inc. Drip loss or purge is the loss of […]

  • Genesus Global Market Report – China, September 2023

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    Lyle Jones, Director of Sales, China China’s Top 20 Pig Enterprises lost 16.4 billion Yuan ($2,245 Billion USD) in the […]

  • Genesus Global Market Report – EU and Spain, August 2023

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    Mercedes Vega, General Director for Spain, Italy & Portugal After seventeen weeks maintaining the highest value of the market in […]

  • Genesus Global Market Report – Southeast Asia, August 2023

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    Paul Anderson, General Manager South East Asia – International Sales Manager Philippines The swine industry in the Philippines during the […]

  • Genesus Global Market Report – Mexico, August 2023

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    Fernando Ortiz, Ibero-America Business Development Manager Fluctuations in the Mexican Pork Market: Influences and the Need for Adaptation Over the […]

  • Genesus Global Market Report – Canada, August 2023

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    Spencer Long of Genesus The summer months have not brought much happiness to the Canadian industry. Costs are still high, […]

  • Genesus Global Market Report – France, July 2023

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    Philippe Mallétroit – Director for France Hog Market The situation is very similar currently in Europe, there are few offers […]

  • Genesus Global Market Report – USA, July 2023

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    Allan Bentley, Sales & Technical Director, USA Cut-outs are on top of $110. That has raised everyone’s interest and therefore […]

  • Genesus Global Market Report – China, July 2023

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    Lyle Jones, Director of Sales China As we enter the second half of 2023, the phrase “there is no joy […]

  • Genesus Global Market Report – EU and Spain, July 2023

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    Mercedes Vega, General Director for Spain, Italy & Portugal Summer arrived and we have been repeating thirteen weeks in the […]

  • Genesus Global Market Report, France, June 2023

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    Philippe Mallétroit – Director for France Hog Market : stable prices After having dropped by 0.227 € since last 3rd […]

  • Genesus Competitive Edge – Customizing Genetics to Build a Premium Pig

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    Six years ago, Genesus began working with with Agriculture Canada’s Lacombe Research and Development Centre in Lacombe, Alberta and two […]

  • Genesus Global Market Report – South East Asia, June 2023

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    Paul Anderson, General Manager South East Asia – International Sales Manager Philippines As of March 31, 2023, the swine inventory […]

  • Genesus Global Market Report – Europe, June 2023

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    Simon Grey, General Manager Europe Pig price across Europe remains at record high levels. Supply and demand is working and […]

  • Genesus Global Market Report – Mexico, June 2023

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    Fernando Ortiz-Hermida – Genesus Ibero-America Business Development   Last week we attended the World Pork Expo, as we do every […]

  • 2023 World Mega Producer

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    For the last five years Genesus has undertaken the task to identify the World’s MEGA Producers (operations with 100,000 sows […]

  • Genesus Global Market Report – Canada, June 2023

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    Spencer Long of Genesus The Canadian crop outlook for 2023 is looking promising with a projection of the second largest […]

  • Genesus Global Market Report – USA, May 2023

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    Allan Bentley, Sales & Technical Director, USA Many of my discussions with Jim Long revolve around markets. That is actually […]

  • Genesus Global Market Report – China, May 2023

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    Lyle Jones, Director of Sales, China China’s Hog Market is a tough one for producers. A quick glance at the […]

  • Genesus Global Market Report – EU and Spain, May 2023

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    Mercedes Vega, General Director for Spain, Italy and Portugal We have started the month of May and if we analyze […]

  • Genesus Global Technical Report – GENESUS SOW NUTRITION PART 1. FEEDING MANAGEMENT OF THE DRY SOW HERD

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    Clarence Froese, M.Sc., P.Ag., Director of Nutrition, Genesus Inc. Managing feeding levels in the dry sow herd is of critical […]

  • Genesus Global Market Report – South East Asia, May 2023

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    Paul Anderson, General Manager South East Asia – International Sales Manager  – Genesus Inc. Last week we attended the 29th National Hog Convention and […]

  • USA 2023 World Mega Producers & Major Pork Producers

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    ????????2023 USA World Mega Producers Rankings Annually Genesus does the World Mega Producer list which encompasses all World Mega Producers […]

  • Genesus Global Market Report – Mexico, April 2023

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    Fernando Ortiz-Hermida Genesus Ibero-America Business Development Markets The national prices of liveweight hog and pork carcass continue to contract week […]

  • Genesus Global Market Report – Canada, April 2023

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    Spencer Long of Genesus With pork prices at record levels or approaching new records throughout Europe – Canadian producers are […]